1. Data Controller

Pure Skin & Smile Address: The Whitehouse Health & Wellness Centre, 16 Waterloo Road, KT19 8EX Email: Pureskinandsmile@gmail.com

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we act as the Data Controller of your personal information. 

2. Personal Data We Collect

We may collect and process the following categories of personal data: 

2.1 Information You Provide Directly

• Full name 

• Email address 

• Phone number 

• Postal address 

• Medical history relevant to treatment 

• Details of previous aesthetic treatments 

• Payment information (processed securely by payment providers) 

• Consent forms and treatment records 

2.2 Information Collected Automatically

• IP address 

• Browser type and version 

• Device information 

• Pages visited and time spent on the site 

• Cookies (see Section 10) 

2.3 Special Category Data

As a provider of facial aesthetic treatments, we may collect health-related information necessary to assess suitability for K-Laser therapy, microneedling and similar clinical procedures. 

We process this data only with your explicit consent and strictly for clinical and safety purposes. 

3. How We Use Your Personal Data

We use your data for the following purposes: 

• To provide and manage your treatments 

• To book, confirm and manage appointments 

• To conduct pre-treatment assessments 

• To maintain accurate medical and treatment records 

• To comply with legal, regulatory and insurance obligations 

• To respond to enquiries and customer service requests 

• To send appointment reminders or service-related communications 

• To improve our website and user experience 

• With your consent, to send marketing emails or updates 

We do not sell or share your personal data for advertising purposes. 

4. Legal Bases for Processing

We process your data under the following legal grounds: 

• Consent – for marketing communications and special category (health) data 

• Contract – to provide you with booked treatments or respond to enquiries 

• Legal obligation – maintaining medical records and complying with regulatory requirements 

• Legitimate interests – improving our website, ensuring clinic security, preventing fraud 

5. How We Store and Protect Your Data

We take appropriate technical and organisational measures to protect your data, including: 

• Secure clinical record systems 

• Encrypted data storage 

• Limited staff access 

• Strong authentication and password policies 

• Regular data protection reviews 

We retain your data only as long as necessary: 

• Medical/treatment records: 8 years (or as required by law) 

• General enquiries: up to 12 months

• Marketing data: until you withdraw consent 

6. Sharing Your Personal Data

We may share your data only with: 

• Qualified practitioners working with or on behalf of Pure Skin & Smile 

• Payment processors (for deposits or purchases) 

• Professional insurers 

• Regulatory or legal authorities where required 

• IT providers who support our booking or email systems 

All third-party processors are required to comply with data protection laws and maintain the confidentiality of your information. 

We never sell your data. 

7. Your Rights Under UK GDPR

You have the following rights: 

• Right to access – request a copy of the data we hold 

• Right to correction – request corrections to inaccurate data 

• Right to erasure – request deletion of your data (subject to legal retention obligations) 

• Right to restrict processing

• Right to object – particularly to marketing 

• Right to data portability

• Right to withdraw consent at any time 

• Right to lodge a complaint with the ICO 

ICO contact:www.ico.org.uk

8. Special Category (Health) Data

Because we provide clinical aesthetic treatments, we handle sensitive medical information. We only collect health data that is: 

• Necessary to provide safe and effective treatment 

• Required for consultation and assessment 

• Processed with your clear explicit consent

You may withdraw your consent, but this may affect our ability to provide treatment safely. 

9. International Data Transfers

If any of our service providers store or transfer data outside the UK, they must implement: 

• Standard Contractual Clauses (SCCs), or 

• Equivalent legally recognised safeguards 

This ensures your data remains protected at all times. 

10. Cookies

Our website may use cookies to: 

• Improve functionality 

• Analyse site traffic 

• Personalise user experience 

You can control or disable cookies through your browser settings. If a cookie banner or consent tool is used, it will allow you to manage preferences. 

11. Children’s Privacy

Our services are intended for adults aged 18+. We do not knowingly collect data from individuals under 18. 

12. Links to Third-Party Websites

Our website may contain links to external sites. We are not responsible for the privacy practices of those websites and encourage you to review their policies. 

13. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be published on our website with the updated effective date. 

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact: 

Pure Skin & Smile The Whitehouse Health & Wellness Centre 16 Waterloo Road KT19 8EX Email: Pureskinandsmile@gmail.com

Cookie Policy for Pure Skin & Smile Clinic

Last updated: 02 December 2025

This Cookie Policy explains how Pure Skin & Smile Clinic (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website. It should be read together with our Privacy Policy. 

By using our website, you can choose whether to accept or reject non-essential cookies through our cookie consent banner. 

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or mobile phone) when you visit our website. They help the website function properly and allow us to improve your browsing experience. 

Cookies may be: 

• Session cookies – deleted when you close your browser 

• Persistent cookies – stored until they expire or are removed 

• First-party cookies – set by our website 

• Third-party cookies – set by services embedded on our website (e.g., analytics) 

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the basic operation of our website, such as: 

• Enabling page navigation 

• Accessing secure areas of the website 

• Remembering cookie consent preferences 

These cannot be switched off and do not require user consent. 

2.2 Performance & Analytics Cookies (Optional – Consent Required)

If you choose to allow them, we may use analytics cookies to understand: 

• Which pages are visited 

• How users interact with our site 

• Basic website performance metrics 

These may include tools like Google Analytics or similar platforms. They help us improve the user experience but do not identify you directly. 

2.3 Functional Cookies (Optional – Consent Required)

These cookies allow the website to remember your choices, such as: 

• Language preferences 

• Form inputs or settings 

• Enhanced features 

Without these, some functionality may be limited. 

2.4 Marketing & Advertising Cookies (Optional – Consent Required)

If used, these cookies would help personalise advertisements or measure their effectiveness. At present, we do not use advertising cookies, but we may introduce them in the future. Any such change will be reflected in this policy and will require your consent. 

3. Cookies Used on Our Website

Below is a general list of cookie types you may encounter. The exact cookies depend on the services enabled on your website: 

Cookie Type

Examples

Purpose

Requires Consent

Essential / Strictly Necessary 

CookieConsent, session ID 

Stores your preferences and enables site functionality 

No 

Analytics 

_ga, _gid, _gat (if Google Analytics is used) 

Tracks website performance and visitor behaviour 

Yes 

Functional 

preference or settings cookies 

Remembers user choices 

Yes 

Marketing 

advertising or social media tracking cookies 

Personalises ads and measures engagement 

Yes 

4. How You Can Manage Cookies

You have full control over your cookie preferences. 

Via Our Cookie Banner

When you first visit our website, you can: 

• Accept all cookies 

• Reject non-essential cookies 

• Customise cookie settings 

You can change these settings at any time. 

Via Your Browser Settings

Most browsers allow you to: 

• Block or delete cookies 

• Control cookie permissions 

• Clear your browsing history 

For detailed instructions, consult your browser’s help pages. 

5. Third-Party Cookies

Some third-party services may set their own cookies, such as: 

• Analytics providers 

• Booking systems 

• Embedded videos (e.g., YouTube) 

• Social media plugins 

We do not control these cookies and recommend reviewing the respective third-party privacy policies. 

6. Changes to This Cookie Policy

We may update this Cookie Policy occasionally to reflect: 

• Changes in technology 

• Legal requirements 

• Updates to our website features 

The latest version will always be posted on this page. 

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us: 

Pure Skin & Smile The Whitehouse Health & Wellness Centre 16 Waterloo Road KT19 8EX Email: Pureskinandsmile@gmail.com

Terms and Conditions

Pure Skin & Smile Clinic Last updated: 02 December 2025

Welcome to Pure Skin & Smile Clinic (“we”, “us”, “our”). These Terms and Conditions (“Terms”) govern your use of our website and the services provided by Pure Skin & Smile, located at The Whitehouse Health & Wellness Centre, 16 Waterloo Road, KT19 8EX. 

By accessing or using this website, you agree to comply with and be bound by these Terms. If you do not agree, you should not use our website or services. 

1. About Us

Business Name: Pure Skin & Smile Website: Pure Skin & Smile Clinic Address: The Whitehouse Health & Wellness Centre, 16 Waterloo Road, KT19 8EX Email:Pureskinandsmile@gmail.com

We provide professional facial aesthetics services, including K-Lasers, microneedling, and related aesthetic treatments. 

2. Use of Our Website

You agree to use this website for lawful purposes only. You must not: 

• Misuse the website in any way 

• Attempt to access restricted areas without permission 

• Introduce viruses, malware, or harmful code 

• Use the website to violate any applicable laws 

We reserve the right to modify, suspend or restrict access to the website at any time. 

3. Eligibility

By using our services, you confirm that: 

• You are at least 18 years old

• You are legally capable of entering into a binding contract 

• You will provide accurate and complete information 

We may require proof of age or identity when offering certain treatments. 

4. Booking Appointments

4.1 Booking Process

Appointments can be booked through our website, via email, or by phone. Bookings are confirmed once you receive a confirmation message from us. 

4.2 Deposits

Some treatments may require a deposit to secure your appointment. Deposits are applied toward the final treatment cost. 

4.3 Cancellations & No-Shows

• Cancellations must be made within the required notice period (defined at time of booking). 

• Late cancellations or failure to attend may result in deposit loss or a cancellation fee. 

• We reserve the right to refuse future bookings to recurring no-show clients. 

5. Medical & Treatment Information

5.1 Client Responsibility

Before undergoing treatment, you must: 

• Complete a medical questionnaire truthfully 

• Disclose all relevant medical history 

• Notify us of any changes before your treatment 

• Follow pre- and post-treatment instructions provided 

Failure to disclose essential medical information may result in cancellation of treatment. 

5.2 Right to Refuse Treatment

We reserve the right to refuse treatment if: 

• You are deemed unsuitable for the procedure 

• Medical or safety concerns arise 

• You appear to be under the influence of drugs or alcohol 

• You display abusive or inappropriate behaviour 

5.3 Results Disclaimer

Individual results vary depending on: 

• Skin type 

• Lifestyle factors 

• Treatment plan 

• Aftercare adherence 

We do not guarantee identical results for every client. 

6. Payments

6.1 Pricing

All treatment prices are listed on our website or provided upon enquiry. Prices may change without prior notice. 

6.2 Accepted Payment Methods

We accept various payment methods; details will be provided during booking. 

6.3 Refunds

We do not offer refunds for completed treatments. Refunds for cancelled treatments follow our cancellation policy. 

7. Gift Vouchers

• Vouchers are valid for the period stated on them. 

• They are non-refundable, non-exchangeable, and cannot be redeemed for cash. 

• Lost or expired vouchers cannot be replaced. 

8. Website Content & Intellectual Property

All website materials, including: 

• Text 

• Images 

• Graphics 

• Branding 

• Logos 

• Treatment descriptions 

are the intellectual property of Pure Skin & Smile unless otherwise stated. 

You may not copy, reproduce, modify or distribute any content without our express written permission. 

9. Third-Party Links

Our website may contain links to third-party sites. These links are provided for convenience, but we are not responsible for: 

• The content of external websites 

• Their privacy policies 

• Their availability 

You access these sites at your own risk. 

10. Limitation of Liability

To the fullest extent permitted by law: 

• We are not liable for any indirect, incidental, or consequential damages 

• We do not accept responsibility for losses caused by inaccurate information you provide 

• We do not guarantee uninterrupted access to the website 

Nothing in these Terms limits our liability for: 

• Fraud or fraudulent misrepresentation 

• Death or personal injury caused by negligence 

• Any liability that cannot be excluded under UK law 

11. Indemnity

You agree to indemnify and hold harmless Pure Skin & Smile against claims, liabilities, damages, or expenses arising from your breach of these Terms or misuse of the website. 

12. Privacy

Your use of the website is also governed by our Privacy Policy and Cookie Policy, which explain how we collect and process your data. 

You must read these documents to understand how your information is handled. 

13. Changes to These Terms

We may update these Terms at any time. The updated version will be posted on this page with the corresponding “Last Updated” date. Continued use of the website signifies your acceptance of the changes. 

14. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the English courts. 

15. Contact Information

For any questions regarding these Terms, please contact us: 

Pure Skin & Smile The Whitehouse Health & Wellness Centre 16 Waterloo Road KT19 8EX Email: Pureskinandsmile@gmail.com

11. Indemnity (Expanded Version)

You agree to fully indemnify, defend and hold harmless Pure Skin & Smile, its owners, employees, practitioners, contractors, suppliers, and affiliates (“Indemnified Parties”) from and against all claims, liabilities, damages, losses, costs, expenses, and demands, including reasonable legal fees, arising out of or in connection with: 

11.1 Your Use of the Website

• Any misuse, unauthorised use, or breach of these Terms; 

• Your violation of any applicable laws or regulations while using the website; 

• Any content, data, or information you submit to the website. 

11.2 Your Conduct in Relation to Our Services

• Providing false, misleading, or incomplete medical or personal information; 

• Failure to follow pre-treatment or aftercare instructions; 

• Misuse of products, treatment advice, or materials provided by us; 

• Any actions you take based on information obtained through our website without proper professional consultation. 

11.3 Third-Party Claims

• Any claim brought against Pure Skin & Smile by a third party arising from your actions, negligence, or misuse of our services or website; 

• Any breach of third-party rights (including intellectual property, confidentiality, or privacy rights) as a result of your use of our website or materials. 

11.4 Security and Technical Issues

• Any damage to our systems caused by viruses, malicious code, or harmful technologies introduced by you; 

• Attempts to gain unauthorised access to our network, website, or data. 

11.5 Limitations

Your indemnity obligations apply to all claims except to the extent that such claims result from: 

• The negligence or wilful misconduct of Pure Skin & Smile; 

• Any breach of these Terms by Pure Skin & Smile. 

11.6 Cooperation

You agree to: 

• Fully cooperate with us in the defence of any claim; 

• Provide timely information and assistance when requested; 

• Refrain from settling any claim without our prior written consent, unless the settlement fully releases the Indemnified Parties from all liability and does not impose any obligation on them.